Air Jordan 4 Retro “Bred Reimagined”

For the first time ever, this re-imagined AJ4 introduces the iconic “Bred” colourway in a new material iteration with premium, full-grain leather and fresh packaging. We re-engineered the shape, fit and feel back to the original ’89 specs. Combining rich black leather with hits of Fire Red and Cement Grey, this re-imagined icon celebrates its 35th anniversary—and creates a new expression for a new generation. Photography captured and directed by Satchel Lee.